While Google combs your site to index and ranks its content, the algorithm also gauges whether your content might make an ideal featured snippet to highlight for a search query. Google primarily determines indexing and ranking by crawling the web with bots. How Google chooses whose snippets to feature Zero Click also refers to the fact that users don’t have to click on anything else to get their answer they can find everything they need right in the featured snippet. It gets its nickname from its literal position on the search results page - above the first organic result and below any paid ads. ![]() Position Zero is another name for featured snippets. What do “position Zero” and “Zero click results” mean? However, there are some ways to structure your page to make it more likely that Google will feature your content. You’ll notice that Google created the snippet using text embedded across two paragraphs.Īs you can see, you don’t have to use any special code to create rich snippets. ![]() Here’s the full text you’ll find after clicking the link with the snippet highlighted: Here’s an example of a featured snippet in Google. Paragraphs are the most popular, making up about 70% of featured snippets. Google decides the type of snippet to display based on the content it finds on a website. There are three types of featured snippets: How many more clicks? According to one recent study, featured snippets account for 35.1% of all clicks. ![]() Google displays featured snippets that give users the information they’re looking for as quickly and efficiently as possible.įeatured snippets can help your website earn more clicks and help you establish yourself as an authority on your subject matter. Google pulls these snippets from websites that provide the best answers to the user’s queries. Here’s everything you need to know to understand how featured snippets work and see your content highlighted in Google’s search results.Ī featured snippet is a summary of an answer to a user’s question, positioned at the top of the search results. Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. You’ve seen it before - that top spot on the search engine results page with brief answers to commonly asked questions about a topic.
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